The Bharatiya Janata Party (BJP) is gearing up for a significant organisational reshuffle in Assam ahead of the upcoming assembly elections. Sources indicate that the party is likely to deny tickets to sitting MLAs facing even minor anti-incumbency. In total, 25-30 new candidates could be fielded as part of a strategy to rejuvenate the party’s image and counter voter fatigue. The leadership has stressed that performance, public perception, and past record will play a decisive role in determining nominations. The move signals BJP’s intent to present a refreshed and dynamic lineup while retaining its core leadership structure.
Himanta Biswa Sarma at the Helm
The party will contest the elections under the continued leadership of Chief Minister Himanta Biswa Sarma, with sources suggesting that his leadership remains central to BJP’s electoral strategy in the state. With the poll schedule expected to be announced by the Election Commission in the second week of March, the Model Code of Conduct will likely come into effect immediately. Polling is expected in early April, giving candidates and party units a window to consolidate support. Sources also note that BJP has already initiated preliminary preparations, ensuring that party machinery at both state and grassroots levels is fully mobilised ahead of the campaign.
Strategic Campaign Focus
The BJP has outlined a multi-layered approach to appeal to voters. On the macro level, the campaign will focus on illegal immigration, development initiatives by both the state and Union governments, infrastructure projects under the Modi administration, women’s empowerment, Hindutva, and highlighting allegations against Congress leaders, particularly Gaurav Gogoi. At the grassroots level, the party aims to engage with local and community-specific concerns, addressing issues faced by anganwadi workers, tea garden employees, and government personnel. Officials have reportedly identified nearly 100 local issues across villages, blocks, and districts to ensure that the campaign resonates with voters on a personal level.
Aggressive Outreach with Modi Rallies
To further energise its campaign, the BJP has sought time from Prime Minister Narendra Modi for 8 to 10 rallies after the election schedule is formally announced. Party sources describe this as a key component of their outreach strategy, aiming to boost voter engagement and consolidate support ahead of the polls. The combination of a refreshed candidate list, focus on both macro and micro issues, and high-profile rallies underscores the party’s determination to secure a third consecutive term in Assam. Analysts suggest that these moves reflect BJP’s proactive approach to countering opposition narratives and maintaining a strong presence across all levels of the state’s political landscape.
